Five Ethical Points for Journalism

The following are my five ethics of conduct appropriate to the field of Journalism.
Apathy: In an effort to pursue a story, journalists often fall into tempting traps. These traps include glossing over facts or making up information in the race to publish. Other pitfalls include paranoia on the balance or objectivity of a story. At the root of these traps is the desire to produce good journalism. However, it also suggests egocentricity. Accuracy and fairness should take priority over the name attached to the story. Maintaining apathy towards the lull of glory will naturally produce a better journalist.
Humility: Mistakes are obvious and it is highly unattractive to believe otherwise. If a journalist attempts to justify or hide her mistakes she will lose her credibility with her employer and audience. However, when a person can willingly and openly admit errors, it is easier to trust that person.
Passion: A person must be engaged in the activity they pursue to make it successful. People associate journalism with energy. This energy comes with a desire for truth and improvement and is absolutely essential in finding the stories of most worth.
Professionalism: The most important part of professionalism is the respect one holds for others. A credible journalist will show respect to her readers, editor, and sources.
Transparency: When a journalist is transparent in her motives, purpose, and research, she eliminates any reason to act contrary to the above traits. Transparency is an essential trait in order to involve others in the journalistic process.